From an Idea to Nike - How Marketing Made Nike a Global Success

Author(s): Lowey Bundy Sichol; C. S. Jennings (Illustrator)


From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

  • Find out where the name Nike came from and how the famous swoosh became the signature logo.

  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan )

  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond


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Product Information

General Fields

  • : 9781328453631
  • : Houghton Mifflin Harcourt Publishing Company
  • : HMH Books for Young Readers
  • : February 2019
  • : .338 Inches X 5.25 Inches X 7.625 Inches
  • : books

Special Fields

  • : Lowey Bundy Sichol; C. S. Jennings (Illustrator)
  • : Paperback
  • : English
  • : 128